ASBIS Middle East has announced the promotion of Faraz Ali Khan to the position of Marketing Director, reinforcing the company’s commitment to driving regional growth and advancing its brand leadership across the Middle East and Africa.
This promotion comes as recognition of Faraz’s long-standing contribution to ASBIS’s marketing success.
Over the past eight years, he has played a pivotal role in expanding the company’s market presence and strengthening vendor partnerships through impactful campaigns and innovative communication strategies.
Faraz’s achievements have also been widely acknowledged across the ICT industry. He was awarded Marketing Impact Leader of the Year at Channel Leaders 2025 by TahawulTech.com, received the Marketing Catalyst Award at the 11th Future IT Summit by Global Enterprise Connect, and was previously honored as Channel Marketing Personality of the Year at the TahawulTech Transformational Leadership Awards 2022, highlighting his excellence in driving marketing innovation and his influential role in shaping the regional technology landscape.
Under the leadership of Mr. Hesham Tantawi, the vice president of ASBIS Middle East, Faraz will spearhead the development and execution of regional marketing strategies aligned with ASBIS Group’s global vision.
He will manage brand positioning, public relations, digital communications, and B2B marketing programs while leading partner enablement initiatives, product launches, and major regional events in collaboration with global technology vendors.
With over two decades of experience, Faraz has held senior roles at BDL Group and Dell Technologies, leading multi-country campaigns and brand activations across emerging markets. His background in strategic marketing, partner engagement, and digital transformation continues to position him as a key driver of ASBIS Middle East’s growth and innovation journey.
