OPPO, once hailed as a challenger brand in the global smartphone race, is now struggling on two critical fronts, customer trust and market performance.
Trustpilot data shows that only 21% of OPPO’s customers rate their experience with five stars, while a staggering 65% give the company the lowest possible score. At the same time, fresh market reports reveal that OPPO is losing ground in the Middle East and North Africa, one of its most important regions.
Trustpilot Reviews Paint a Troubling Picture
The tone of OPPO’s Trustpilot page is overwhelmingly negative. Customers cite unresolved issues with trade-in programs, long repair delays, poor communication, and devices returned in worse condition. Others complain about reliability problems, from phones freezing and shutting down unexpectedly to missing accessories in deliveries.
“Never trade in your existing phone with OPPO,” wrote one frustrated customer after a month-long wait for a valuation and unanswered follow-ups. Such experiences dominate the recent reviews, suggesting operational shortcomings rather than isolated slip-ups.
Market Share Slips in MENA
The dissatisfaction comes at a time when OPPO’s sales are under pressure. According to industry trackers cited by Westpost earlier this year, the brand’s shipments across the MENA region fell faster than the market average in 2025.
In Saudi Arabia, smartphone shipments dropped by 12% in Q1 2025, with OPPO among the hardest-hit brands. In North Africa, competitors such as Transsion Holdings (makers of TECNO and Infinix) have taken advantage of demand for affordable, locally-tailored devices — eroding OPPO’s share in markets like Morocco and Algeria.
Meanwhile, rivals Xiaomi, HONOR, Samsung, and Apple have managed either to hold ground or grow, supported by sharper pricing strategies and stronger distribution networks. By mid-2025, OPPO no longer appeared among the top-selling models in the region.
A Brand at a Crossroads
OPPO’s challenge is now twofold: repairing its reputation with customers and regaining competitiveness in critical growth markets. Strong brand awareness is no longer enough — consumers are shifting to brands that deliver reliability, affordability, and responsive after-sales service.
Unless OPPO addresses the mounting complaints around support, logistics, and transparency — while also realigning its regional strategy, the company risks losing further ground in one of the world’s fastest-growing smartphone markets.
For OPPO, 2025 is shaping up not just as a bad year, but as a pivotal moment, a test of whether the brand can course-correct or continue its slide against sharper, more adaptive rivals.
