Salam’s expanded B2B offerings feature AI, 5G, cybersecurity, cloud computing, managed services, professional services, hosting, and IoT across key verticals including healthcare, education, government, logistics, banking and financial services, energy, aviation, and defense.
Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services in Saudi Arabia, today unveiled Salam B2B 2.0, representing a significant evolution in the company’s ambition and value proposition at LEAP 2026.
As the Kingdom’s transformational ambitions accelerate, the demand for innovation, tailored solutions, and operational excellence has never been greater.
The announcement marks a strategic pivot from IT service provider to trusted digital transformation partner and integrated technology solutions architect. With 77% of digital transformation projects failing to deliver long-term results according to industry estimates, Salam is positioned to address the complex and evolving needs of enterprises and government organizations across the Kingdom.
Abdullah Khorami said: “For years, Salam has operated as an IT services provider, supporting enterprises with essential connectivity and infrastructure needs. Today, we are evolving into a full-spectrum digital transformation partner, offering a robust portfolio of solutions capable of designing, deploying, and managing the integrated solutions that enterprises need to compete in a digital-first world.
We are committed to deepening relationships with existing clients, expanding the value we deliver, and establishing Salam as the most credible technology solutions partner in Saudi Arabia.”
Salam Launches B2B 2.0: Yes to Possible
Saudi Arabia’s digital economy is projected to reach SAR 495 billion in 2026, contributing 15% to the national GDP, while the ICT market has surpassed SAR 180 billion, making it the largest technology market in the region. Yet despite significant investments, many enterprises struggle to realize the full potential of their digital transformation initiatives. Salam is positioned to bridge this gap, delivering on aspirations where others fall short to deliver purpose-oriented, technology-driven solutions that push the boundaries of innovation and implementation.
Central to Salam B2B division’s repositioning is its alignment with Saudi Vision 2030. With the Kingdom targeting a 19.9% GDP contribution from the digital economy by 2030, SalamB2B positions itself as a key enabler of these ambitions.
With a heritage of developing and contributing to Saudi Arabia’s digital infrastructure ambitions, the launch now pivots Salam B2B to shaping the future, transforming government services, enterprises, and industries by harnessing the power of technology, innovation, experience, and expertise to deliver purposeful solutions.
As a specialized digital transformation provider and trusted technology partner, Salam’s expanded service scope covers key decision-making verticals: healthcare, education, hospitality and tourism, logistics, government, banking and financial services, sports and entertainment, energy, aviation, and defense and security.
Abdullah Khorami said: added: “Saudi Arabia is at a defining moment in its digital journey, and the enterprises and government organizations driving that journey need a partner with the expertise, vision, and integrated solutions to help them move forward with confidence. That is what Salam represents, and we are ready to deliver.”
As Salam takes the stage at LEAP 2026, its proven network foundation, comprehensive portfolio of advanced technology services, and renewed solutions-focused commitment position the company at the forefront of Saudi Arabia’s digital transformation. Powering what’s next.
